A disruptive, global, best-in-class property, leisure & lifestyle creator

First Group enables sustainable growth and benefits for all stakeholders, creating innovative leisure and lifestyle solutions for holidaymakers, hotels, resorts and property owners, providing the widest range of superior services including holiday rentals & administration, on and offsite management for owners of individual properties as well as large hotels and resorts. First Group is committed to dazzle and delight it’s customers, no matter the role.

First Group enables sustainable growth and benefits for all stakeholders, creating innovative leisure and lifestyle solutions for holidaymakers, hotels, resorts and property owners, providing the widest range of superior services including holiday rentals & administration, on and offsite management for owners of individual properties as well as large hotels and resorts. First Group is committed to dazzle and delight it’s customers, no matter the role.

A disruptive, global, best in class property, leisure & lifestyle creator

A disruptive, global, best in class property, leisure & lifestyle creator

Caring for

4800

staff families

Securing

0 M

holiday rentals per annum

Owning

R 1 Billion

property portfolio

Serving over

50 K

happy members

Restlessly

fueling

the future

A disruptive, global, best-in-class property, leisure & lifestyle creator

Serving Owners of luxury apartments, houses and chalets, providing best in class short term rentals, maintenance, cleaning, check in and check out services and the very best return on their property investment.

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First Private
Stays

Invest in a holiday home that works for you

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"FIRST GROUP" owns and boasts an ever-popular resort collection, with close on a million room nights and a vast array of destinations & holiday experiences for the South African holidaymaker.

"FIRST PRIVATE STAYS", also powered by First Group, has carefully procured individually owned apartments, houses and chalets, around the country, providing idyllic accomodation options for every holiday occasion.

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Resorts &
Hotels

Creating magical memories for everyone, all the time

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With over 30 years' experience in product development, the group's popular collection of diverse holiday and lifestyle products include high-demand subscription-based memberships, holiday ownership, bespoke vacation clubs, as well as tailor-made products for third parties.

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Holiday & Lifestyle
Products

Designing products with longevity and annuity in mind

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As market leaders in property, resort and estate management, First Group administers multiple owned and 3rd party properties, from lead generation and marketing to optimised rental returns, including check-in and check-out, and everything in between.

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Property, Resort &
Estate Management

Market leaders in 360* property management

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Creating wealth for strategic partners leveraging First Group's intellectual property, delivering product solutions, omni-channel sales and distribution services and customized processes and systems.

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Partner
Solutions

Creating wealth for partners leveraging our intellectual property

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A disruptive, global, best-in-class property, leisure & lifestyle creator

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