Stuart and Tony

In the late '60s at a university lecture, a lifelong friendship was born between two South African entrepreneurial men, Stuart Lamont and Tony Ridl, which changed the face of the holiday and leisure landscape forever, not to mention the lives of thousands of employees and South African consumers.

As family members continue to join the ranks, to drive innovation and growth, First Group has become a disruptor, boasting over 200 thousand happy members, a property portfolio valued at R5 Billion, caring for 5,000 family members of staff and delivering over 10 million holiday experiences.

Stuart and Tony

In the late '60s at a university lecture, a lifelong friendship was born between two South African entrepreneurial men and their families which changed the face of the holiday and leisure landscape forever, not to mention the lives of thousands of employees and South African consumers.

Today, their legacy continues to thrive, as family members passionately join the ranks, to drive innovation and growth far beyond the expectations or dreams of the founding fathers, Stuart Lamont and Tony Ridl. Both accountants, Stuart and Tony joined forces to create a leisure and lifestyle brand. Departing from a love of numbers, the duo soon recognised the need for creative and innovative flair, so, over time, the next generation has been inducted to the cause, bringing a special magic to the organisation.

Today, First Group, as a disruptor, boasts a property portfolio valued at R5B, over 2,000 employees, 17 consumer brands operating at over 60 locations.